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FM Founders Presents Sound Documentary & Nike Design Discussion

We ended last year with a feast, so it’s only appropriate we started the new year with a feast. The Hazelton Hotel welcomed the Founders with open arms and plenty of food as we prepared to screen our second short doc. Nike Toronto didn’t hold back either, surprising us with special FMFounders-branded dishes for the reunion.
Of course, as soon as we piled the Founders and their dates into the plush screening room with its leather armchairs and popcorn corner, it was clear the excitement was just beginning. After screening the first of four documentaries in early December entitled Colour, it was becoming clearer to the group what we could learn from each other and how we can grow together.
Now it was time for Sound.
Once again directed by David Condotta, it starred Teddy Fantum and Tea Kittagucci, both of whom are releasing new music this year. Just like Colour, this film explores the idea and sense of sound as well as how these two Founders embraces and interact with it.
After a short Q&A with Teddy and Tea, Nike Toronto’s Daniel Switzer took the stage to introduce the Nike PLM for AF1, Nico Fearn, straight from Portland headquarters. An impressive guest speaker to have on any given day, it was an inspiring business-savvy conversation that ensued — perfect for kicking off the new year with.
Fearn spoke about everything from drawing inspiration offline more than online in order to avoid the echo chamber of our own search engine algorithms to the immense amount of product decisions he makes on a daily basis. It was incredibly enlightening to get a better understanding of creativity colliding head on with the more practical side of business.
As we watch the Founders attempt to reconcile creating for creation’s sake and for their career, the perspective Fearn brought wasn’t just educational, but also encouraging. If Nike can continue to innovate imaginatively even in the midst of tough calls, so too can the Founders.
We will be continuing the discussion with more attention on design next month, so stay tuned!

by Meghan Yuri Young

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