Who we are and what do we do?
FoundMissing is a multi-platform service that allows for brand experiences to live online and offline. We are a group of producers that bestow strengths within all disciplines of the arts. Together we strive to create experiences that are more intimate between Brand X and it's loyal customer.
Intimate Brand Experiences
Please email Info(at)foundmissing.ca
September 2016, 11 Toronto artist and creative entrepreneurs experienced a Nike brand experience that was tailored to the specific industries of each individual. FoundMissing and Nike were able to introduce the Nike 16' A/W Tech Pack line to influential artist in a unique way.
Site 97, the tribute activation was designed to be represented as a private laboratory space conceptualized by Founders, Trevor Wheatley, Dilly, Nicole Charles and Dahae Song. 2017 represented the 10 year renaissance of the Air Max 97. A shoe that represented a futuristic silhouette inspired by the Japanese Silver Bullet Train.
The installation was revealed for three days for media purposes to understand and witness the early models of the Air Max 97 UL 17'. Trevor & Dilly controlled the art direction to give an industrial / metal work laboratory that acknowledge the Future Forward campaign. As you can see the 97 shoe is going through a machine and turning into a 2017 Air Max 97 model. Dahae and Nicole's work represented the accents and movements the shoe portrayed.
The Founders is a collision of the spirit of athleticism with leaders who are fuelling the creative culture and discourse in Toronto. Coming from diverse backgrounds, FoundMissing assembled this group to break boundaries and spark a new tonality in their craft. Over the past year, the crew experienced how a competitive, collaborative spirit can inspire their work.
This short documentary delves into the Founders’ backgrounds, processes, obstacles and advice via Chapters: Colour, Sound, Design, Visuals, and Balance — each of which are inspired by a different discipline.
On November 14th 2017, FoundMissing hosted a public screening for The Founders documentary sponsored by Ace Hill Beer, Hennessy, and Nike. With an attendance of over 200 people, the 35 minute documentary allowed for patrons to leave with a sense of inspiration to pursue their craft with more energy. Click here for the trailers.
Creating the branding and identity for The FoundMissing Founders movement derived from the original FoundMissing double X shoelace glyph. Through a variation of sketches, we decided to choose an icon that is light which responds great with the Nike swoosh. The closer we can keep the branding closer to FoundMissing's branding- the better.
Limited Edition FoundMissing Founders x Nike Dri-Fit T-Shirt/
Branding & Identity designed by James Lee of FoundMissing.